Confidently

DOUBLE YOUR

Treatment Plan Acceptance

And Get PAID FOR IT!


The Team Driven Method to Double Your Treatment Acceptance Without Being Salesy or Slimy 


If you're a dentist or dental team member looking to increase your office's treatment plan acceptance - while not compromising quality care - then you that know that you need to help the patient understand why they should get the care they need.

 

We've all been there.

 

Patients come in.

 

You do your exam and find some problems as you're charting.  You want to help them and you know you are THE OFFICE to help them out.

 

You talk to the patient in the chair and they are nodding their head, "YES".  You ask if they have any questions.  No, they understand.

 

They get it.  They agree.

 

You take them to the front desk to get them scheduled and the brakes come on.  NOPE!  And they act like this is the very first time they've heard it and are shocked by the whole thing.

 

WHAT HAPPENED?!

Here's What You Might Not Have Thought Of When Case Acceptance Is Going Good...


Increased Job Satisfaction

"Idle hand are the devil's tools."  Your team went into this career to HELP PEOPLE.  But they aren't being used to their full potential, meaning there is more time for office drama and people get bored.

Fuller Schedule

If more people are excited to start their treatment, your open times will shrink.

Overhead Will Go Down

You will have to market LESS because you aren't having to constantly try to attract more new patients to keep the office busy.

You Create Momentum

Up and down months stress your systems and your patients.  With a consistent schedule of happy patients, you can get off the roller coaster and have a predictable cash flow.

You might be Saying...

"But, Ginger.....

 

We don't have trouble getting people to accept treatment.  We have trouble getting them to be able to PAY for it!"

 

OR

 

"If we can get them in, we can convert them."

 

Here's the reality, case conversion only happens when you DO the treatment.

 

So if you can't find a way to attract the patient, present care, make financial arrangements that work for the patients,  and get them to SHOW UP then there's a breakdown somewhere in your patient cycle.

 

It's an entire system that has to work TOGETHER.

 

 


Even though the reasons to increase treatment plan acceptance are obvious, the path to doing it successfully is anything but.


Help more patients get the treatment they needed done?  Fantastic.

 

But all the stuff "THEY told you to do" didn't work?  What now?

 

Maybe you've really committed to improving this process.  

 

You've sat down with the team.  Went over ideas.  Bought the fancy software to play on all the monitors that explains every treatment option in detail so well it seems like a teaching lecture straight out of dental school.  Ordered every pamphlet from the ADA on every dental procedure to make sure no patient walks out empty handed.

 

You have explained and explained to the patients why this is important until you were blue in the face.

 

But even with the best intention, you fall short.  And the patient leaves without scheduling.

Here's why most treatment presentations fail:

 

While everyone thinks treatment plan presentation is some kind of magic trick that you do at the end of the appointment, it really happens LONG before then.  Like way back.  It starts before the patient even calls your office for the very first appointment.

 

So, no matter what you try to do during that treatment presentation, you've already lost the battle because you didn't know any better.


The 5 Myths

​That Are Killing Your Treatment Plan Acceptance 


  • 1. Patients are insurance driven. 

  • 2. Patients want cheap care.

  • 3. They don't have money.

  • 4. I'm in a competitive area.

  • 5. Being a good dentist is enough for patients to say 'Yes' to treatment.

Here's the reality.

 

Patients have changed.  Their first reaction isn't to consult with their dentist.  They live in a world of information at their fingertips through the internet.  Everyone is a so-called expert because they can look something up on Web MD or they see it on the Dr. Oz show.  So, they don't really understand all that goes into a quality dental experience.

 

We live in a world where you can get anything sent to you from a website overnight.  And they don't have the patience they used to.

 

Insurance and the commoditization of dentistry have broken down the patient-doctor relationship.  Patients feel the insurance company is FOR them.  They've falsely taken over the role of advocate in the patient's head. 

 

GOOD NEWS....By building a Patient Experience Journey that guides patients to come to the discovery of their own needs, they are more on board going forward.  People like to buy, but they don't like to be sold.

 

I know you want the best for your patients, and you can deliver the quality care, but if the patient doesn't have any experience that shifts the logical to the emotional, they won't accept your care.

 

And by building that type of experience, you set yourself apart.  You're not "one of those dentists" any longer.  You've created a whole new category for yourself.  Your office is somewhere they are happy to be and refer others to.

Here's the Deal...

While many dental practices have access to creating a visit that helps build patient loyalty, most are too oblivious to know how to meet patients where they’re currently at in their head.  Those offices keep overwhelming them with more information.  More choices.  

 

And they ignore the psychology of building an experience that guides patients through, the way THEY NEED to be guided at the human level. 

 

By following a patient driven process that works for you too, you will increase your case acceptance and help more patients get the care they need.   

 

The key to this is Patient Journey Experience. 

 

And with your permission, that’s what I’d love to walk you through now.  

ATTRACT.

Pre-connect with the patient.

You are using detective skills to identify  their motivating factors for taking action.

CONVERT.

Anchoring their motivating triggers from the discovery phase through the financial coordination stage. 

REPEAT.

Create emotional triggers in the Patient Journey to make them feel the treatment had value in their life to create a ripple effect. 


INTRODUCING...

The Complete Training

for dentists and their teams to take prospects to patients who say YES to treatment easily without being salesy or slimy.


The Treatment Acceptance Academy is so much more than a training program but rather the new way relate with patients and run your dental business in the modern economy.


So Much More Than A  How-To

Yes, you will learn “How-to’s” and scripting to empower your team to communicate better with patients.  But you will also have a whole new way of looking at how to run your daily operations to help more patients get the care and treatment they want and need. 

 

The end results:  an incredibly successful system that makes YOU STAND OUT IN THE CROWDED MARKET that no amount of SEO and Google keywords can ever achieve! 


The Treatment Acceptance Academy

​Is  The Only Program Of Its Kind That...


  • Creates a team-driven system that empowers them to connect with more patients and get more treatment accepted. 

  • Will fill up your schedule with more people that are excited to start their treatment and meaning your open times will shrink.

  • Get your overhead in check and increase your profits because you’re not wasting extra money on high priced marketing that didn’t work in your office.

  • Help you create momentum to avoid the up and down months that stress your systems and your team.  With a consistent schedule of happy patients, you can get off the roller coaster and have a predictable cash flow.

Module Breakdown

Module 1:  Big Picture

You're going to look at your entire patient experience with new eyes.  You're going to see with some easy directional changes to the great things you are already doing, you will get better aligned with your patients throughout their journey so you both arrive at the same conclusion at the end of the treatment presentation process.

Module 2:  Foundation Phase

  • Patient Maximizer:  Not all patients are the same.  And all practices are different.  But the right combination of each is pure magic.
  • Phone Decoding:  Increase appointment scheduling and what clues to listen for during that call to close more treatment plans.
  • Why Most Dental Marketing SUCKS (and why that's good news for you!):  Build dental marketing that attracts people with a marketing message to match your ideal patients' deepest desires and overcome objections before they even show up for their first appointment.

Module 3:  Treatment Phase

  • Shock and Awe:  Building a patient experience that sets you apart and builds trust.  
  • The Money Issue:  How to make the 'You are too expensive' problem disappear.
  • Case Presentation:  We will go into the Anchor Method and crush the psychological principle of the Doorway Effect that is distracting patients from making it all the way to the end of treatment acceptance at the front desk.

Module 4:  Follow Through Phase

  • Standing out From The Crowd (5X):  Setting the stage to turn one patient into 5 or more.
  • Lather, Rinse, Repeat:  Completing the Patient Journey Cycle to continue to bring new patients in.

Plan

Identify your Ideal Target Patient

Systemize

Plug The Patient Journey Experience into your practice's daily operations

Track

Monitor your results


WHAT OTHER OFFICES SAY ABOUT WORKING WITH  DR. GINGER

While each practice is unique, the core components of case conversation are the same:  we all deal with people.  And by understanding their way of thinking, you can tweak your systems to meet patients where THEY ARE in the process.  These are just a couple of the offices we have helped to see the bigger picture and make results happen.  

W. Don Doty, DDS

Brookhaven, MS

"Well, it was eye opening. You know, I’ve been practicing for 23 years, 24 years… and like a lot of dentists I have a business background and I thought, you know, I was doing everything right. And we found Ginger and we kind of clicked. I wanted to find out what her thoughts were on what we were doing. It was just so insightful to get a professional’s viewpoint. Someone who works with dentists and can really help a practice. Like I said, I thought I was doing everything right and I’ve learned through this fast start we were doing some steps we really didn’t need to be doing. Some that we could have been doing that would have changed things tremendously for the 20 years we’ve been practicing. And I learned that just today.  It’s been eye opening and I wish I had come 20 years ago!

Well, I really think Ginger gets down to the point of what is important and what is not. And having been a practitioner yourself you know the ins and outs of the daily grind. I think that’s important and its pinnacle of what’s so important with listening to people. Her helping you find out what you need to be doing because she’s been there and done it."

Dennis Yossi, DDS

Cedar Rapids, IA

"Ginger always teaches the perfect combination of marketing and practice management material. Depending on what your office needs, it is great to have both. You have to have successful systems in place to be able to accommodate new patients. She always reminds us that unless our systems are solid, we can't bring in new patients each month and retain them.

She says it best – “Sometimes we forget how to be a patient.” We forget that we are dental professionals, so the information we are giving to patients makes sense to us, but sometimes we forget to think about it from the patient’s perspective.

She really helps you open up your mind, which allows you to think about topics from all angles.

Ginger never fails to put us in the right mindset for making our practice the best it can be. We always enjoy her workshops and will continue to work with her in the future. There’s so much valuable information to be gained that it’s worth every minute we dedicate to working with her."

I know how to help dentists help more patients, make their offices more efficient, and make life a WHOLE lot easier.

Successful businesses don't always have a superior product or services.  But THEY DO HAVE the ability to convey what people want in a way that makes them feel good about doing business with you.  

I know you provide excellent care to your patients.  Let's give your practice the chance to do that by connecting the dots for the patient so it's a win-win for both of you. 

You deserve that.

Ginger Bratzel, DDS

Course Creator, Dental Strategist, Dental Marketing Wiz


MY PERSONAL

'Guaranteed To Work If You Do The Work' 30 Day Guarantee


Money Back Guarantee


I stand behind my programs because I know what they can do for a practice that truthfully and honestly applies the principles.  This program was created with what I have been teaching my Private Top-Tier Clients in their practices so I know it will work for you.

You're making a risk-free investment because there's a complete money back guarantee.  My money back guarantee is perhaps unlike what you've experienced before.  It's meant to give you big action and results.  Why?  Because I believe in Personal Responsibility and I have a low tolerance for excuses.

 

Please know this about me (and I hope you can respect me for this):  I give an unbelievable amount of value in everything I offer.  In fact, my students and clients all say the same thing, "Ginger, you always deliver so much.  I've never gotten this much content or this much value before, anywhere!"

 

That said, I want this program to work for you, just as much as you want it to work for you.  That's why you have the option to take me up on my "make-you-happy-money-back, all-the-risk-is-on-Ginger" guarantee.

 

Now, for some crazy reason, if you're one of the only people who's not getting results from it, just let us know within 30 days of your purchase date and I'll give you a full refund.  That's my guarantee and you have my word on it.  (Yes, really!) That's my promise.

 

I also believe that a guarantee is a two-way street.

 

The guarantee I offer is conditional and based on not only what I do but on what you do to get results.  If you ask for your money back, I will ask you for your completed assignments.  I want to see everything you've done, and I want to know that you went through the program not half-heartedly, but in earnest, with commitment and dedication.

 

I want to see that you went through your materials in a timely manner, that you did your assignments fully, you completed all the videos, filled out every form, and implemented the systems I teach.  If you can show me all this and that you really worked the program, and you still didn't get results, then I will be happy to refund you.  It's only fair. 

Here's What You're Getting When You Enroll Today:

The Treatment Acceptance Academy

$397

One Time Fee

Training

Resources

Scripting

100% Privacy. We Will Never Spam You!


Frequently Asked Questions.

Click on the question below to get your answers.

How long will it take me to get through the program?

Do you offer a refund or guarantee?

How will I get access to my Treatment Acceptance Academy after signing up?

We’re pretty good at getting treatment plans accepted but people just don’t have the money.  Can this help?

My office manager/financial coordinator struggles with ‘money mindset’ and it really affects if patients will accept treatment or not.  How can this help me?

If I’m eligible for one of the promotional bonuses, when do I get it?

If you were eligible for bonuses from your enrollment, we will be releasing them about 30 days from your start date in your online portal.  We want to allow you time to go through the main program first because these bonuses will build on that. 


How to Know If You're Ready To

Double Your Treatment Plan Acceptance...

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If you said “yes” to at least 6 of the above, I can’t wait to meet you inside

The Treatment Acceptance Academy  

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